🗊Презентация L’oreal enhanced ecommerce guidelines april 22th 2016

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GUIDELINES APRIL 22TH 2016
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GUIDELINES APRIL 22TH 2016

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L’oreal enhanced ecommerce guidelines april 22th 2016, слайд №2
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L'ORÉAL - ENHANCED ECOMMERCE VARIABLES AND VALUES L'ORÉAL - ENHANCED ECOMMERCE - POSSIBLE CATEGORIE’S VALUES L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES - PRODUCT IMPRESSION - PRODUCT CLICKS - PRODUCT DETAILS IMPRESSIONS - ADD TO CART - REMOVE FROM CART - PROMOTION IMPRESSIONS - CHECKOUT - TRANSACTION - EVENT NON INTERACTION ENHANCED ECOMMERCE EXAMPLE - RETAILERS REDIRECTION TRACKING - PRODUCT SIZE AND PRODUCT COLOR - POP IN WITH PRODUCT INSIDE - ROUTINE TRACKING - PRODUCT IMPRESSION AND SCROLL
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L'ORÉAL - ENHANCED ECOMMERCE VARIABLES AND VALUES L'ORÉAL - ENHANCED ECOMMERCE - POSSIBLE CATEGORIE’S VALUES L'ORÉAL - ENHANCED ECOMMERCE ACTIVITIES - PRODUCT IMPRESSION - PRODUCT CLICKS - PRODUCT DETAILS IMPRESSIONS - ADD TO CART - REMOVE FROM CART - PROMOTION IMPRESSIONS - CHECKOUT - TRANSACTION - EVENT NON INTERACTION ENHANCED ECOMMERCE EXAMPLE - RETAILERS REDIRECTION TRACKING - PRODUCT SIZE AND PRODUCT COLOR - POP IN WITH PRODUCT INSIDE - ROUTINE TRACKING - PRODUCT IMPRESSION AND SCROLL

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 In this case, we want some enhanced ecommerce events to be excluded from bounce rate calculations because they don’t track visitor interaction.  In this case, we want some enhanced ecommerce events to be excluded from bounce rate calculations because they don’t track visitor interaction. We mark these events as non-interaction events in the generic event tags, so that they don’t affect the bounce rate for the page. See below the script from eventNonInteraction variable Percentage and Fold are used for non interaction scroll event
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 In this case, we want some enhanced ecommerce events to be excluded from bounce rate calculations because they don’t track visitor interaction.  In this case, we want some enhanced ecommerce events to be excluded from bounce rate calculations because they don’t track visitor interaction. We mark these events as non-interaction events in the generic event tags, so that they don’t affect the bounce rate for the page. See below the script from eventNonInteraction variable Percentage and Fold are used for non interaction scroll event

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ENHANCED ECOMMERCE EXAMPLE
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ENHANCED ECOMMERCE EXAMPLE

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RETAILERS REDIRECTION TRACKING RETAILERS REDIRECTION TRACKING If your website allows users to purchase on retailers with redirection link, use strictly this tracking event method. Please do not simulate a purchase with enhance ecommerce and push only an event in order to avoid skewing the ecommerce results in Google Analytics.
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RETAILERS REDIRECTION TRACKING RETAILERS REDIRECTION TRACKING If your website allows users to purchase on retailers with redirection link, use strictly this tracking event method. Please do not simulate a purchase with enhance ecommerce and push only an event in order to avoid skewing the ecommerce results in Google Analytics.

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PRODUCT SIZE PRODUCT COLOUR When the user change the product size or the product shade, an new product detail impression has to be pushed but no virtual page view has to be created.
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PRODUCT SIZE PRODUCT COLOUR When the user change the product size or the product shade, an new product detail impression has to be pushed but no virtual page view has to be created.

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POP IN WITH PRODUCT INSIDE POP IN WITH PRODUCT INSIDE So for this example, you will have three product impression on left. And when the user click on a product, you will have to create a virtual page view and a product detail impression. To be able to distinguish product detail impression from pop-in to other place, name your list variable precisely.
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POP IN WITH PRODUCT INSIDE POP IN WITH PRODUCT INSIDE So for this example, you will have three product impression on left. And when the user click on a product, you will have to create a virtual page view and a product detail impression. To be able to distinguish product detail impression from pop-in to other place, name your list variable precisely.

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ROUTINE TRACKING ROUTINE TRACKING So for this example, you will have one product detail impression on left (as a package with a unique ID and the name of the routine). When the user clicks on the “ADD ALL TO BAG” button, please add at the same time all product in a “Add to Cart” hit. If the user clicks on a “SHOP PRODUCT INDIVDUALLY”, you will have to push product impression for each product seen and add ecommerce interaction as add to bag on each of them.
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ROUTINE TRACKING ROUTINE TRACKING So for this example, you will have one product detail impression on left (as a package with a unique ID and the name of the routine). When the user clicks on the “ADD ALL TO BAG” button, please add at the same time all product in a “Add to Cart” hit. If the user clicks on a “SHOP PRODUCT INDIVDUALLY”, you will have to push product impression for each product seen and add ecommerce interaction as add to bag on each of them.

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PRODUCT IMPRESSION AND SCROLL PRODUCT IMPRESSION AND SCROLL When the user scrolls down a page, the products appears one by one. You will have to push product impression for each product appearing and add ecommerce interaction as product clicks or add to bag on each of them.
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PRODUCT IMPRESSION AND SCROLL PRODUCT IMPRESSION AND SCROLL When the user scrolls down a page, the products appears one by one. You will have to push product impression for each product appearing and add ecommerce interaction as product clicks or add to bag on each of them.

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