🗊Презентация Mass media. Theories of mass media

Категория: Политика
Нажмите для полного просмотра!
Mass media. Theories of mass media, слайд №1Mass media. Theories of mass media, слайд №2Mass media. Theories of mass media, слайд №3Mass media. Theories of mass media, слайд №4Mass media. Theories of mass media, слайд №5Mass media. Theories of mass media, слайд №6Mass media. Theories of mass media, слайд №7Mass media. Theories of mass media, слайд №8Mass media. Theories of mass media, слайд №9Mass media. Theories of mass media, слайд №10
Скачать
Вы можете ознакомиться и скачать презентацию на тему Mass media. Theories of mass media. Доклад-сообщение содержит 10 слайдов. Презентации для любого класса можно скачать бесплатно. Если материал и наш сайт презентаций Mypresentation Вам понравились – поделитесь им с друзьями с помощью социальных кнопок и добавьте в закладки в своем браузере.

Слайды и текст этой презентации

Слайд 1


Mass Media
Описание слайда:
Mass Media

Слайд 2


Theories of Mass Media The pluralist model The dominant ideology model The market model The elite-values model
Описание слайда:
Theories of Mass Media The pluralist model The dominant ideology model The market model The elite-values model

Слайд 3


The Pluralist Model The media is an ideological market place in which a wide range of political views are debated and discussed. The impact is neutral – it does not reflect the balance of forces within society at large Flaws: weak and unorganized groups are excluded from access to mainstream publishing and broadcasting
Описание слайда:
The Pluralist Model The media is an ideological market place in which a wide range of political views are debated and discussed. The impact is neutral – it does not reflect the balance of forces within society at large Flaws: weak and unorganized groups are excluded from access to mainstream publishing and broadcasting

Слайд 4


Dominant Ideology Model The media as a conservative force aligned to the interests of economic and social elites Promotes compliance and political passivity among masses Propagates bourgeois ideas and maintain capitalist hegemony (Marxian view) Ownership determines the political views
Описание слайда:
Dominant Ideology Model The media as a conservative force aligned to the interests of economic and social elites Promotes compliance and political passivity among masses Propagates bourgeois ideas and maintain capitalist hegemony (Marxian view) Ownership determines the political views

Слайд 5


Dominant Ideology Model Noam Chomsky and Ed Herman “Manufacturing Consent” identified five ‘filters’ through which news and political coverage are distorted 1) the business interests of owner companies 2) a sensitivity to the views and concerns of advertisers and sponsors 3) the sourcing of news from and information from agents of power such as government and business-backed think-tanks
Описание слайда:
Dominant Ideology Model Noam Chomsky and Ed Herman “Manufacturing Consent” identified five ‘filters’ through which news and political coverage are distorted 1) the business interests of owner companies 2) a sensitivity to the views and concerns of advertisers and sponsors 3) the sourcing of news from and information from agents of power such as government and business-backed think-tanks

Слайд 6


Dominant Ideology Model 4) pressure applied to journalists including threats of legal action 5) a belief in the benefits of market competition and consumer capitalism
Описание слайда:
Dominant Ideology Model 4) pressure applied to journalists including threats of legal action 5) a belief in the benefits of market competition and consumer capitalism

Слайд 7


Elite values model Focus on the mechanism through which mass media is controlled Editors, journalists, braodcasters enjoy significant independence and thus control the content of media. Media reflects the values of groups that are represented amongst its senior professionals
Описание слайда:
Elite values model Focus on the mechanism through which mass media is controlled Editors, journalists, braodcasters enjoy significant independence and thus control the content of media. Media reflects the values of groups that are represented amongst its senior professionals

Слайд 8


Market Model The idea is that TV and Media reflect rather than shape the views of the general public This is because media outlets are concerned with profit maximization and with extending market share
Описание слайда:
Market Model The idea is that TV and Media reflect rather than shape the views of the general public This is because media outlets are concerned with profit maximization and with extending market share

Слайд 9


Mass Media and Democracy It promotes democracy in four key ways 1) By fostering public debate and political engagement 2)by acting as a public watchdog to check abuses of power 3) By redistributing power and political influence (access to information and opportunities for information exchange) 4) By providing a mechanism through which democracy can operate (expansion citizens’ participation through e-democracy)
Описание слайда:
Mass Media and Democracy It promotes democracy in four key ways 1) By fostering public debate and political engagement 2)by acting as a public watchdog to check abuses of power 3) By redistributing power and political influence (access to information and opportunities for information exchange) 4) By providing a mechanism through which democracy can operate (expansion citizens’ participation through e-democracy)

Слайд 10


Propaganda Propaganda is information or disinformation disseminated in a deliberate attempt to shape opinions and, possibly stimulate political action Propaganda implies 1) untruth and distortion 2) desire to manipulate and control public opinion
Описание слайда:
Propaganda Propaganda is information or disinformation disseminated in a deliberate attempt to shape opinions and, possibly stimulate political action Propaganda implies 1) untruth and distortion 2) desire to manipulate and control public opinion

Скачать

Похожие презентации
Mypresentation.ru
Загрузить презентацию