🗊Презентация Advertising Management

Обязательная дисциплина направлению «Реклама», 2018 -2019 учебный год; 3 курс,

О чем будем говорить сегодня: Part VI. Advertising Management: Dealing with People

О чем будем говорить сегодня:

О чем будем говорить сегодня:

Part VI. Advertising Management: Dealing with People Part VI. Advertising Management: Dealing with People

Part VI. Advertising Management: Dealing with People Part VI. Advertising Management: Dealing with People

Time management is especially important in advertising because, at the end, the time is all you have to sell (plans, research, campaigns all involve time!) Time management is especially important in advertising because, at the end, the time is all you have to sell (plans, research, campaigns all involve time!) Old saying: in the advertising agency business, the raw materials goes home at night ;) People in advertising normally work longer hours than foreseen by labor law; these hours can all be billed to the clients, thus increasing gross income for your agency Although most people waste as much as 80% of their time, we still have enough time to do what we want Symptoms of time wasting: Too many meetings Interruptions by unscheduled visitors Telephone calls Too much paperwork Time spent communicating with subordinates Socializing in the office

Actual paper or on a computer document you must deal with - paperwork Actual paper or on a computer document you must deal with - paperwork Good advise – sort your “papers” into three categories: A = most important (handle each paper only once; respond or sign it right away) B = less urgent (handle them when you get to them) C = lowest priority (put them in the bottom of your pile or list: mark them ‘temporary hold’ in case anybody asks about it) Handle each piece of paper only once, until you have dealt with it, don’t’ put it down or move along to another task Imagine that your job is to get the paperwork off your “desk” to someone else’s («раскидать бумаги») – it helps! Remember the 80/20 golden rule: only 20% of the items will produce 80% of the value

When do you do your best work, the most productive 2 hours? It’s your prime time, when you concentrate best When do you do your best work, the most productive 2 hours? It’s your prime time, when you concentrate best On the other hand, availability time is when you can attend to other people’s needs For many people, their prime time is the first two hours of the day, if so why to waste it for something unimportant?! If you have to work on the important project schedule it for your prime time, all the rest – around it

Theories are not necessarily true – they are simply someone’s idea of how things might work Theories are not necessarily true – they are simply someone’s idea of how things might work Most active managers do not have time to think about theories Still, even though you may not have time to theorize, you still need to dream, from time to time, about the future, about how things might, about new phase of your department…

Coordinating what other people do is a real art, one that must be practiced for a constant improvement Coordinating what other people do is a real art, one that must be practiced for a constant improvement In advertising getting various people with diverse skills and interests work collaboratively is essential Managers must also maintain control, make sure quality is consistently high, keep people “on their toes” and work productively

If you can manage an advertising campaign or an advertising department, you should also be able to manage your own career! If you can manage an advertising campaign or an advertising department, you should also be able to manage your own career! Do not expect anyone else to manage you career! Continually practice the traits that make a good manager Make sure you can put your thoughts down on paper (writing skills) and can express yourself to a group (speaking skills) Also practice persuading others: you must know how to convince your superiors and colleagues in the wisdom of your suggestions and directions Motivate people through communicating

If you don’t plan where you want your career to go, it will be unlikely to go where you would like it to go If you don’t plan where you want your career to go, it will be unlikely to go where you would like it to go Establish your lifetime lists of goals, one for your career, another for your personal life; look at them at least weekly and make sure you are doing something to progress towards those objectives, update them annually Analyze your Strengths and Weaknesses as you do for the brands that you advertise

Your career is like a product, you need to promise a benefit, think from the perspective of the buyer (your employer) Your career is like a product, you need to promise a benefit, think from the perspective of the buyer (your employer) Do not measure your career success solely on money You also want to live a successful life And do not forget your personal life, your relationships, and how other people think of you