🗊Презентация Elasticity and Its Application

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Слайд 1





Elasticity and Its Application
Chapter 5
Описание слайда:
Elasticity and Its Application Chapter 5

Слайд 2





Elasticity . . .	
 … is a measure of how much buyers and sellers respond to changes in market conditions  

 … allows us to analyze supply and demand with greater precision.
Описание слайда:
Elasticity . . . … is a measure of how much buyers and sellers respond to changes in market conditions … allows us to analyze supply and demand with greater precision.

Слайд 3





Price Elasticity of Demand
Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price. 

It is a measure of how much the quantity demanded of a good responds to a change in the price of that good.
Описание слайда:
Price Elasticity of Demand Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price. It is a measure of how much the quantity demanded of a good responds to a change in the price of that good.

Слайд 4





Determinants of 
Price Elasticity of Demand
Necessities versus Luxuries
Availability of Close Substitutes
Definition of the Market
Time Horizon
Описание слайда:
Determinants of Price Elasticity of Demand Necessities versus Luxuries Availability of Close Substitutes Definition of the Market Time Horizon

Слайд 5





Determinants of 
Price Elasticity of Demand
Demand tends to be more elastic :

if the good is a luxury.
the longer the time period.
the larger the number of close substitutes.
the more narrowly defined the market.
Описание слайда:
Determinants of Price Elasticity of Demand Demand tends to be more elastic : if the good is a luxury. the longer the time period. the larger the number of close substitutes. the more narrowly defined the market.

Слайд 6





Computing the Price Elasticity of Demand
The price elasticity of demand is computed as the percentage change in the quantity demanded divided by the percentage change in price.
Описание слайда:
Computing the Price Elasticity of Demand The price elasticity of demand is computed as the percentage change in the quantity demanded divided by the percentage change in price.

Слайд 7





Computing the Price Elasticity of Demand
Описание слайда:
Computing the Price Elasticity of Demand

Слайд 8





Computing the Price Elasticity of Demand Using the  Midpoint Formula
The midpoint formula is preferable when calculating the price elasticity of demand because it gives the same answer regardless of the direction of the change.
Описание слайда:
Computing the Price Elasticity of Demand Using the Midpoint Formula The midpoint formula is preferable when calculating the price elasticity of demand because it gives the same answer regardless of the direction of the change.

Слайд 9





Computing the Price Elasticity of Demand
Описание слайда:
Computing the Price Elasticity of Demand

Слайд 10





Ranges of Elasticity
Inelastic Demand
Quantity demanded does not respond strongly to price changes.
Price elasticity of demand is less than one.
Elastic Demand
Quantity demanded responds strongly to changes in price.
Price elasticity of demand is greater than one.
Описание слайда:
Ranges of Elasticity Inelastic Demand Quantity demanded does not respond strongly to price changes. Price elasticity of demand is less than one. Elastic Demand Quantity demanded responds strongly to changes in price. Price elasticity of demand is greater than one.

Слайд 11





Computing the Price Elasticity of Demand
Описание слайда:
Computing the Price Elasticity of Demand

Слайд 12





Ranges of Elasticity
Perfectly Inelastic
Quantity demanded does not respond to price changes.
Perfectly Elastic
Quantity demanded changes infinitely with any change in price.
Unit Elastic
Quantity demanded changes by the same percentage as the price.
Описание слайда:
Ranges of Elasticity Perfectly Inelastic Quantity demanded does not respond to price changes. Perfectly Elastic Quantity demanded changes infinitely with any change in price. Unit Elastic Quantity demanded changes by the same percentage as the price.

Слайд 13





A Variety of Demand Curves
Описание слайда:
A Variety of Demand Curves

Слайд 14





Perfectly Inelastic Demand
	- Elasticity equals 0
Описание слайда:
Perfectly Inelastic Demand - Elasticity equals 0

Слайд 15





Inelastic Demand
	- Elasticity is less than 1
Описание слайда:
Inelastic Demand - Elasticity is less than 1

Слайд 16





Unit Elastic Demand
	- Elasticity equals 1
Описание слайда:
Unit Elastic Demand - Elasticity equals 1

Слайд 17





Elastic Demand
	- Elasticity is greater than 1
Описание слайда:
Elastic Demand - Elasticity is greater than 1

Слайд 18





Perfectly Elastic Demand
	- Elasticity equals infinity
Описание слайда:
Perfectly Elastic Demand - Elasticity equals infinity

Слайд 19





Elasticity and Total Revenue
Total revenue is the amount paid by buyers and received by sellers of a good.
Computed as the price of the good times the quantity sold.

TR = P x Q
Описание слайда:
Elasticity and Total Revenue Total revenue is the amount paid by buyers and received by sellers of a good. Computed as the price of the good times the quantity sold. TR = P x Q

Слайд 20





Elasticity and Total Revenue
Описание слайда:
Elasticity and Total Revenue

Слайд 21





Elasticity and Total Revenue
With an inelastic demand curve, an increase in price leads to a decrease in quantity that is proportionately smaller. Thus, total revenue increases.
Описание слайда:
Elasticity and Total Revenue With an inelastic demand curve, an increase in price leads to a decrease in quantity that is proportionately smaller. Thus, total revenue increases.

Слайд 22





Elasticity and Total Revenue: Inelastic Demand
Описание слайда:
Elasticity and Total Revenue: Inelastic Demand

Слайд 23





Elasticity and Total Revenue
With an elastic demand curve, an increase in the price leads to a decrease in quantity demanded that is proportionately larger. Thus, total revenue decreases.
Описание слайда:
Elasticity and Total Revenue With an elastic demand curve, an increase in the price leads to a decrease in quantity demanded that is proportionately larger. Thus, total revenue decreases.

Слайд 24





Elasticity and Total Revenue: Elastic Demand
Описание слайда:
Elasticity and Total Revenue: Elastic Demand

Слайд 25





Computing the Elasticity of a Linear Demand Curve
Описание слайда:
Computing the Elasticity of a Linear Demand Curve

Слайд 26





Income Elasticity of Demand
Income elasticity of demand measures how much the quantity demanded of a good responds to a change in consumers’ income. 
It is computed as the percentage change in the quantity demanded divided by the percentage change in income.
Описание слайда:
Income Elasticity of Demand Income elasticity of demand measures how much the quantity demanded of a good responds to a change in consumers’ income. It is computed as the percentage change in the quantity demanded divided by the percentage change in income.

Слайд 27





 Computing Income Elasticity
Описание слайда:
Computing Income Elasticity

Слайд 28





Income Elasticity
- Types of Goods -
Normal Goods
Inferior Goods
Higher income raises the quantity demanded for normal goods but lowers the quantity demanded for inferior goods.
Описание слайда:
Income Elasticity - Types of Goods - Normal Goods Inferior Goods Higher income raises the quantity demanded for normal goods but lowers the quantity demanded for inferior goods.

Слайд 29





Income Elasticity
- Types of Goods -
Goods consumers regard as necessities tend to be income inelastic
Examples include food, fuel, clothing, utilities, and medical services.
Goods consumers regard as luxuries tend to be income elastic.
Examples include sports cars, furs, and expensive foods.
Описание слайда:
Income Elasticity - Types of Goods - Goods consumers regard as necessities tend to be income inelastic Examples include food, fuel, clothing, utilities, and medical services. Goods consumers regard as luxuries tend to be income elastic. Examples include sports cars, furs, and expensive foods.

Слайд 30





Price Elasticity of Supply
Price elasticity of supply is the percentage change in quantity supplied resulting from a percent change in price.
It is a measure of how much the quantity supplied of a good responds to a change in the price of that good.
Описание слайда:
Price Elasticity of Supply Price elasticity of supply is the percentage change in quantity supplied resulting from a percent change in price. It is a measure of how much the quantity supplied of a good responds to a change in the price of that good.

Слайд 31





Ranges of Elasticity
Perfectly Elastic
ES = 
Relatively Elastic
ES > 1
Unit Elastic
ES = 1
Описание слайда:
Ranges of Elasticity Perfectly Elastic ES =  Relatively Elastic ES > 1 Unit Elastic ES = 1

Слайд 32





Ranges of Elasticity
Relatively Inelastic
ES < 1
Perfectly Inelastic
ES = 0
Описание слайда:
Ranges of Elasticity Relatively Inelastic ES < 1 Perfectly Inelastic ES = 0

Слайд 33





Perfectly Inelastic Supply
	- Elasticity equals 0
Описание слайда:
Perfectly Inelastic Supply - Elasticity equals 0

Слайд 34





Inelastic Supply
	- Elasticity is less than 1
Описание слайда:
Inelastic Supply - Elasticity is less than 1

Слайд 35





Unit Elastic Supply
	- Elasticity equals 1
Описание слайда:
Unit Elastic Supply - Elasticity equals 1

Слайд 36





Elastic Supply
	- Elasticity is greater than 1
Описание слайда:
Elastic Supply - Elasticity is greater than 1

Слайд 37





Perfectly Elastic Supply
	- Elasticity equals infinity
Описание слайда:
Perfectly Elastic Supply - Elasticity equals infinity

Слайд 38





Determinants of 
Elasticity of Supply
Ability of sellers to change the amount of the good they produce.
Beach-front land is inelastic.
Books, cars, or manufactured goods are elastic.
Time period. 
Supply is more elastic in the long run.
Описание слайда:
Determinants of Elasticity of Supply Ability of sellers to change the amount of the good they produce. Beach-front land is inelastic. Books, cars, or manufactured goods are elastic. Time period. Supply is more elastic in the long run.

Слайд 39





Computing the Price Elasticity of Supply
The price elasticity of supply is computed as the percentage change in the quantity supplied divided by the percentage change in price.
Описание слайда:
Computing the Price Elasticity of Supply The price elasticity of supply is computed as the percentage change in the quantity supplied divided by the percentage change in price.

Слайд 40





Application of Elasticity
Can good news for farming be bad news for farmers?
What happens to wheat farmers and the market for wheat when university agronomists discover a new wheat hybrid	that is more productive than existing varieties?
Описание слайда:
Application of Elasticity Can good news for farming be bad news for farmers? What happens to wheat farmers and the market for wheat when university agronomists discover a new wheat hybrid that is more productive than existing varieties?

Слайд 41





Application of Elasticity
Examine whether the supply or demand curve shifts.
Determine the direction of the shift of the curve.
Use the supply-and-demand diagram to see how the market equilibrium changes.
Описание слайда:
Application of Elasticity Examine whether the supply or demand curve shifts. Determine the direction of the shift of the curve. Use the supply-and-demand diagram to see how the market equilibrium changes.

Слайд 42





An Increase in Supply in the Market for Wheat
Описание слайда:
An Increase in Supply in the Market for Wheat

Слайд 43





An Increase in Supply in the Market for Wheat
Описание слайда:
An Increase in Supply in the Market for Wheat

Слайд 44





Compute Elasticity
Описание слайда:
Compute Elasticity

Слайд 45





Compute Elasticity
Описание слайда:
Compute Elasticity

Слайд 46





Summary
Price elasticity of demand measures how much the quantity demanded responds to changes in the price. 
If a demand curve is elastic, total revenue falls when the price rises. 
If it is inelastic, total revenue rises as the price rises.
Описание слайда:
Summary Price elasticity of demand measures how much the quantity demanded responds to changes in the price. If a demand curve is elastic, total revenue falls when the price rises. If it is inelastic, total revenue rises as the price rises.

Слайд 47





Summary
The price elasticity of supply measures how much the quantity supplied responds to changes in the price. 
In most markets, supply is more elastic in the long run than in the short run.
Описание слайда:
Summary The price elasticity of supply measures how much the quantity supplied responds to changes in the price. In most markets, supply is more elastic in the long run than in the short run.

Слайд 48


Elasticity and Its Application, слайд №48
Описание слайда:

Слайд 49





Computing the Price Elasticity of Demand
Описание слайда:
Computing the Price Elasticity of Demand

Слайд 50





Perfectly Inelastic Demand
	- Elasticity equals 0
Описание слайда:
Perfectly Inelastic Demand - Elasticity equals 0

Слайд 51





Inelastic Demand
	- Elasticity is less than 1
Описание слайда:
Inelastic Demand - Elasticity is less than 1

Слайд 52





Unit Elastic Demand
	- Elasticity equals 1
Описание слайда:
Unit Elastic Demand - Elasticity equals 1

Слайд 53





Elastic Demand
	- Elasticity is greater than 1
Описание слайда:
Elastic Demand - Elasticity is greater than 1

Слайд 54





Perfectly Elastic Demand
	- Elasticity equals infinity
Описание слайда:
Perfectly Elastic Demand - Elasticity equals infinity

Слайд 55





Elasticity and Total Revenue
Описание слайда:
Elasticity and Total Revenue

Слайд 56





Elasticity and Total Revenue: Inelastic Demand
Описание слайда:
Elasticity and Total Revenue: Inelastic Demand

Слайд 57





Elasticity and Total Revenue: Elastic Demand
Описание слайда:
Elasticity and Total Revenue: Elastic Demand

Слайд 58





Perfectly Inelastic Supply
	- Elasticity equals 0
Описание слайда:
Perfectly Inelastic Supply - Elasticity equals 0

Слайд 59





Inelastic Supply
	- Elasticity is less than 1
Описание слайда:
Inelastic Supply - Elasticity is less than 1

Слайд 60





Unit Elastic Supply
	- Elasticity equals 1
Описание слайда:
Unit Elastic Supply - Elasticity equals 1

Слайд 61





Elastic Supply
	- Elasticity is greater than 1
Описание слайда:
Elastic Supply - Elasticity is greater than 1

Слайд 62





Perfectly Elastic Supply
	- Elasticity equals infinity
Описание слайда:
Perfectly Elastic Supply - Elasticity equals infinity

Слайд 63





An Increase in Supply in the Market for Wheat
Описание слайда:
An Increase in Supply in the Market for Wheat

Слайд 64





An Increase in Supply in the Market for Wheat
Описание слайда:
An Increase in Supply in the Market for Wheat



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