🗊Презентация International strategic management. (Lecture 3)

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International strategic management. (Lecture 3), слайд №1International strategic management. (Lecture 3), слайд №2International strategic management. (Lecture 3), слайд №3International strategic management. (Lecture 3), слайд №4International strategic management. (Lecture 3), слайд №5International strategic management. (Lecture 3), слайд №6International strategic management. (Lecture 3), слайд №7International strategic management. (Lecture 3), слайд №8International strategic management. (Lecture 3), слайд №9International strategic management. (Lecture 3), слайд №10International strategic management. (Lecture 3), слайд №11International strategic management. (Lecture 3), слайд №12International strategic management. (Lecture 3), слайд №13International strategic management. (Lecture 3), слайд №14International strategic management. (Lecture 3), слайд №15International strategic management. (Lecture 3), слайд №16International strategic management. (Lecture 3), слайд №17
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International strategic management. (Lecture 3), слайд №1
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Lecture Objectives Characterize the challenges of international strategic management Assess the basic strategic alternatives available to firms Distinguish and analyze the components of international strategy Describe the international strategic management process Identify and characterize the levels of international strategies
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Lecture Objectives Characterize the challenges of international strategic management Assess the basic strategic alternatives available to firms Distinguish and analyze the components of international strategy Describe the international strategic management process Identify and characterize the levels of international strategies

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International Strategy What Is Strategy? A strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. Strategy formulation (or simply strategizing) is the process of deciding what to do; strategy implementation is the process of performing all the activities necessary to do what has been planned.  International Strategy reflects trade-offs between local responsiveness and global efficiency. For firms to gain a competitive advantage, they have to devise strategies that take best advantage of the firm’s core compentencies and that are difficult for competitors to copy
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International Strategy What Is Strategy? A strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. Strategy formulation (or simply strategizing) is the process of deciding what to do; strategy implementation is the process of performing all the activities necessary to do what has been planned.  International Strategy reflects trade-offs between local responsiveness and global efficiency. For firms to gain a competitive advantage, they have to devise strategies that take best advantage of the firm’s core compentencies and that are difficult for competitors to copy

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International Strategic Management International strategic management is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally
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International Strategic Management International strategic management is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally

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Fundamental Questions What products and/or services does the firm intend to sell? Where and how will it make those products or services? Where and how will it sell them? Where and how will it acquire the necessary resources? How does it expect to outperform its competitors?
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Fundamental Questions What products and/or services does the firm intend to sell? Where and how will it make those products or services? Where and how will it sell them? Where and how will it acquire the necessary resources? How does it expect to outperform its competitors?

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International Strategy: Sources of Competitive Advantage
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International Strategy: Sources of Competitive Advantage

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Components of International Strategy
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Components of International Strategy

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Strategic Alternatives
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Strategic Alternatives

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Levels of International Strategy
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Levels of International Strategy

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The Strategizing Process
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The Strategizing Process

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Mission Statements Clarifies the organization’s purpose, values, direction Communicates firm’s strategic direction Specifies firm’s target customers and markets, principal products, geographical domain, core technologies, concerns for survival, plans for growth and profitability, basic philosophy, and desired public image
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Mission Statements Clarifies the organization’s purpose, values, direction Communicates firm’s strategic direction Specifies firm’s target customers and markets, principal products, geographical domain, core technologies, concerns for survival, plans for growth and profitability, basic philosophy, and desired public image

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Strategic Goals major objectives the firm wants to accomplish through pursuing a particular course of action
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Strategic Goals major objectives the firm wants to accomplish through pursuing a particular course of action

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Strategizing: KEY TAKEAWAYS Strategy formulation is coming up with the plan, and strategy implementation is making the plan happen. There are different forms of strategy. Business strategy refers to how a firm competes, while corporate strategy answers questions concerning the businesses with which the organization should compete. International strategy is a key feature of many corporate strategies. In some cases, international strategy takes the form of outsourcing or offshoring. An overview of the strategizing process involves a SWOT (strengths, weaknesses, opportunities, threats) analysis and the development of the organization’s mission and vision.
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Strategizing: KEY TAKEAWAYS Strategy formulation is coming up with the plan, and strategy implementation is making the plan happen. There are different forms of strategy. Business strategy refers to how a firm competes, while corporate strategy answers questions concerning the businesses with which the organization should compete. International strategy is a key feature of many corporate strategies. In some cases, international strategy takes the form of outsourcing or offshoring. An overview of the strategizing process involves a SWOT (strengths, weaknesses, opportunities, threats) analysis and the development of the organization’s mission and vision.

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Levels of International Strategy
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Levels of International Strategy

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Types of Corporate Strategy
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Types of Corporate Strategy

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Types of Business-Level Strategies: The Value Chain
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Types of Business-Level Strategies: The Value Chain

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Thank You for Your Attention! Thank You for Your Attention!
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Thank You for Your Attention! Thank You for Your Attention!

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