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Microeconomics. The costs of production. Chapter 20, слайд №1Microeconomics. The costs of production. Chapter 20, слайд №2Microeconomics. The costs of production. Chapter 20, слайд №3Microeconomics. The costs of production. Chapter 20, слайд №4Microeconomics. The costs of production. Chapter 20, слайд №5Microeconomics. The costs of production. Chapter 20, слайд №6Microeconomics. The costs of production. Chapter 20, слайд №7Microeconomics. The costs of production. Chapter 20, слайд №8Microeconomics. The costs of production. Chapter 20, слайд №9Microeconomics. The costs of production. Chapter 20, слайд №10Microeconomics. The costs of production. Chapter 20, слайд №11Microeconomics. The costs of production. Chapter 20, слайд №12Microeconomics. The costs of production. Chapter 20, слайд №13Microeconomics. The costs of production. Chapter 20, слайд №14Microeconomics. The costs of production. Chapter 20, слайд №15Microeconomics. The costs of production. Chapter 20, слайд №16Microeconomics. The costs of production. Chapter 20, слайд №17Microeconomics. The costs of production. Chapter 20, слайд №18Microeconomics. The costs of production. Chapter 20, слайд №19Microeconomics. The costs of production. Chapter 20, слайд №20Microeconomics. The costs of production. Chapter 20, слайд №21Microeconomics. The costs of production. Chapter 20, слайд №22Microeconomics. The costs of production. Chapter 20, слайд №23Microeconomics. The costs of production. Chapter 20, слайд №24Microeconomics. The costs of production. Chapter 20, слайд №25Microeconomics. The costs of production. Chapter 20, слайд №26Microeconomics. The costs of production. Chapter 20, слайд №27Microeconomics. The costs of production. Chapter 20, слайд №28Microeconomics. The costs of production. Chapter 20, слайд №29Microeconomics. The costs of production. Chapter 20, слайд №30Microeconomics. The costs of production. Chapter 20, слайд №31Microeconomics. The costs of production. Chapter 20, слайд №32Microeconomics. The costs of production. Chapter 20, слайд №33Microeconomics. The costs of production. Chapter 20, слайд №34Microeconomics. The costs of production. Chapter 20, слайд №35Microeconomics. The costs of production. Chapter 20, слайд №36Microeconomics. The costs of production. Chapter 20, слайд №37Microeconomics. The costs of production. Chapter 20, слайд №38Microeconomics. The costs of production. Chapter 20, слайд №39Microeconomics. The costs of production. Chapter 20, слайд №40Microeconomics. The costs of production. Chapter 20, слайд №41

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ECON 202
Microeconomics
Chapter 20
THE COSTS OF PRODUCTION
Описание слайда:
ECON 202 Microeconomics Chapter 20 THE COSTS OF PRODUCTION

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Ch 20 Learning Objectives
Why economic costs include both explicit costs and implicit costs.
How the law of diminishing returns relates to a firm’s short-run production costs.
Distinctions between fixed and variable costs and among total, average, and marginal costs.
The link between a firm’s size and its average costs in the long run.
Описание слайда:
Ch 20 Learning Objectives Why economic costs include both explicit costs and implicit costs. How the law of diminishing returns relates to a firm’s short-run production costs. Distinctions between fixed and variable costs and among total, average, and marginal costs. The link between a firm’s size and its average costs in the long run.

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Economic Costs
Economic costs  - payments a firm must make, or incomes it must provide, to resource suppliers to attract those resources away from their best alternative production opportunities.  Payments may be explicit or implicit.
Описание слайда:
Economic Costs Economic costs - payments a firm must make, or incomes it must provide, to resource suppliers to attract those resources away from their best alternative production opportunities. Payments may be explicit or implicit.

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Explicit Costs
Cash Payments a firm makes to those who supply labor services, materials, fuel, transportation services, etc. 
Money payments are for the use of resources owned by others.
Описание слайда:
Explicit Costs Cash Payments a firm makes to those who supply labor services, materials, fuel, transportation services, etc. Money payments are for the use of resources owned by others.

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Implicit Costs
Implicit costs  - opportunity costs of using its self-owned, self-employed resources.
Money payments that self-employed resources could have earned in their best alternative use
Forgone interest, forgone rent, forgone wages, and forgone entrepreneurial income.
Описание слайда:
Implicit Costs Implicit costs - opportunity costs of using its self-owned, self-employed resources. Money payments that self-employed resources could have earned in their best alternative use Forgone interest, forgone rent, forgone wages, and forgone entrepreneurial income.

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T-shirts example:  Accounting profits - $57,000
T-shirts example:  Accounting profits - $57,000
Ignores implicit costs
Overstates economic success
Описание слайда:
T-shirts example: Accounting profits - $57,000 T-shirts example: Accounting profits - $57,000 Ignores implicit costs Overstates economic success

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Normal Profits
Normal profits are considered an implicit cost because they are the minimum payments required to keep the owner’s entrepreneurial abilities self‑employed.  This is $5,000 in the example.
Cost of doing buisiness
Описание слайда:
Normal Profits Normal profits are considered an implicit cost because they are the minimum payments required to keep the owner’s entrepreneurial abilities self‑employed. This is $5,000 in the example. Cost of doing buisiness

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Economic Profits
Economic or pure profits are total revenue less all costs (explicit and implicit including a normal profit).
Описание слайда:
Economic Profits Economic or pure profits are total revenue less all costs (explicit and implicit including a normal profit).

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Short Run
Time period that is too brief for a firm to alter its plant capacity.  The plant size is fixed in the short run. 
 Short‑run costs, then, are the wages, raw materials, etc., used for production in a fixed plant.
Описание слайда:
Short Run Time period that is too brief for a firm to alter its plant capacity. The plant size is fixed in the short run. Short‑run costs, then, are the wages, raw materials, etc., used for production in a fixed plant.

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Long-run
The long run is a period of time long enough for a firm to change the quantities of all resources employed, including the plant size.  
Long‑run costs are all costs, including the cost of varying the size of the production plant.
Описание слайда:
Long-run The long run is a period of time long enough for a firm to change the quantities of all resources employed, including the plant size. Long‑run costs are all costs, including the cost of varying the size of the production plant.

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Microeconomics. The costs of production. Chapter 20, слайд №11
Описание слайда:

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Short-Run Production Relationships
Total Product (TP)
Marginal Product (MP)
Average Product (AP)
Описание слайда:
Short-Run Production Relationships Total Product (TP) Marginal Product (MP) Average Product (AP)

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Law of Diminishing returns
Assumes technology is fixed & techniques for production do not change.
As successive units of a variable resource are added to a fixed resource, beyond some point the extra or marginal product that can be attributed to each additional unit of the variable resource will decline.
Описание слайда:
Law of Diminishing returns Assumes technology is fixed & techniques for production do not change. As successive units of a variable resource are added to a fixed resource, beyond some point the extra or marginal product that can be attributed to each additional unit of the variable resource will decline.

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Law of Diminishing Returns
Описание слайда:
Law of Diminishing Returns

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Law of Diminishing Returns
Graphical Portrayal
Описание слайда:
Law of Diminishing Returns Graphical Portrayal

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Law of Diminishing Returns Example
For example, a farmer will find that a certain number of farm laborers will yield the maximum output per worker. If that number is exceeded, the output per worker will fall.
Table 20.1  - Example of output per labor unit.
Описание слайда:
Law of Diminishing Returns Example For example, a farmer will find that a certain number of farm laborers will yield the maximum output per worker. If that number is exceeded, the output per worker will fall. Table 20.1 - Example of output per labor unit.

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The law of diminishing returns assumes all units of variable inputs—workers in this case—are of equal quality. Marginal product diminishes not because successive workers are inferior but because more workers are being used relative to the amount of plant and equipment available.
The law of diminishing returns assumes all units of variable inputs—workers in this case—are of equal quality. Marginal product diminishes not because successive workers are inferior but because more workers are being used relative to the amount of plant and equipment available.
Описание слайда:
The law of diminishing returns assumes all units of variable inputs—workers in this case—are of equal quality. Marginal product diminishes not because successive workers are inferior but because more workers are being used relative to the amount of plant and equipment available. The law of diminishing returns assumes all units of variable inputs—workers in this case—are of equal quality. Marginal product diminishes not because successive workers are inferior but because more workers are being used relative to the amount of plant and equipment available.

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Short-Run Production Costs
Fixed Costs
Variable Costs
Total Cost
		TC = TFC + TVC
Описание слайда:
Short-Run Production Costs Fixed Costs Variable Costs Total Cost TC = TFC + TVC

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Short-Run Production Relationships
Short‑run production reflects the law of diminishing returns that states that as successive units of a variable resource are added to a fixed resource, beyond some point the product attributable to each additional resource unit will decline.
Описание слайда:
Short-Run Production Relationships Short‑run production reflects the law of diminishing returns that states that as successive units of a variable resource are added to a fixed resource, beyond some point the product attributable to each additional resource unit will decline.

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Short Run Production Costs
Fixed, variable and total costs
1.  Total fixed costs are those costs whose total does not vary with changes in short‑run output.
2.  Total variable costs are those costs that change with the level of output.  They include payment for materials, fuel, power, transportation services, most labor, and similar costs.
3.  Total cost is the sum of total fixed and total variable costs at each level of output (see Figure 20.3).
Описание слайда:
Short Run Production Costs Fixed, variable and total costs 1. Total fixed costs are those costs whose total does not vary with changes in short‑run output. 2. Total variable costs are those costs that change with the level of output. They include payment for materials, fuel, power, transportation services, most labor, and similar costs. 3. Total cost is the sum of total fixed and total variable costs at each level of output (see Figure 20.3).

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Short Run Production Costs
Per unit or average 
1.  Average fixed cost is the total fixed cost divided by the 	level of output (TFC/Q).  It will decline as output rises.
2.  Average variable cost is the total variable cost divided 	by the level of output (AVC = TVC/Q).
3.  Average total cost is the total cost divided by the level 	of output (ATC = TC/Q), sometimes called unit cost or 	per unit cost.  Note that ATC also equals AFC + AVC (see 	Figure 20.4).
Описание слайда:
Short Run Production Costs Per unit or average 1. Average fixed cost is the total fixed cost divided by the level of output (TFC/Q). It will decline as output rises. 2. Average variable cost is the total variable cost divided by the level of output (AVC = TVC/Q). 3. Average total cost is the total cost divided by the level of output (ATC = TC/Q), sometimes called unit cost or per unit cost. Note that ATC also equals AFC + AVC (see Figure 20.4).

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Short Run Production Costs
Marginal cost  - additional cost of producing one more unit of output (MC = change in TC/change in Q).  	
1.  Marginal cost can also be calculated as MC = change in TVC/change 	in Q.
2.  Marginal decisions are very important in determining profit levels.  	Marginal revenue and marginal cost are compared.
3.  Marginal cost is a reflection of marginal product and diminishing 	returns.  When diminishing returns begin, the marginal cost will begin 	its rise.
4.  The marginal cost is related to AVC and ATC.  These average costs will fall as long as the marginal cost is less than either average cost.  As soon as the marginal cost rises above the average, the average will begin to rise.  Students can think of their grade‑point averages with the total GPA reflecting their performance over their years in school, and their marginal grade points as their performance this semester.  If their overall GPA is a 3.0, and this semester they earn a 4.0, their overall average will rise, but not as high as the marginal rate from this semester.
Описание слайда:
Short Run Production Costs Marginal cost - additional cost of producing one more unit of output (MC = change in TC/change in Q). 1. Marginal cost can also be calculated as MC = change in TVC/change in Q. 2. Marginal decisions are very important in determining profit levels. Marginal revenue and marginal cost are compared. 3. Marginal cost is a reflection of marginal product and diminishing returns. When diminishing returns begin, the marginal cost will begin its rise. 4. The marginal cost is related to AVC and ATC. These average costs will fall as long as the marginal cost is less than either average cost. As soon as the marginal cost rises above the average, the average will begin to rise. Students can think of their grade‑point averages with the total GPA reflecting their performance over their years in school, and their marginal grade points as their performance this semester. If their overall GPA is a 3.0, and this semester they earn a 4.0, their overall average will rise, but not as high as the marginal rate from this semester.

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Short Run Production Costs
Cost curves will shift if the resource prices change or if technology or efficiency change.
Описание слайда:
Short Run Production Costs Cost curves will shift if the resource prices change or if technology or efficiency change.

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Short-Run Production Costs
Per-Unit or Average Costs
Average Fixed Cost (AFC)
Average Variable Cost (AVC)
Average Total Cost (ATC)
Marginal Cost (MC)
Описание слайда:
Short-Run Production Costs Per-Unit or Average Costs Average Fixed Cost (AFC) Average Variable Cost (AVC) Average Total Cost (ATC) Marginal Cost (MC)

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Short-Run Production Costs
Описание слайда:
Short-Run Production Costs

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Short-Run Production Costs
Описание слайда:
Short-Run Production Costs

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Short-Run Production Costs
MC and Marginal Product
Marginal Decisions
Relation of MC to AVC and ATC
Relationship Between Productivity Curves and Cost Curves
Shifts in Cost Curves 
Graphically…
Описание слайда:
Short-Run Production Costs MC and Marginal Product Marginal Decisions Relation of MC to AVC and ATC Relationship Between Productivity Curves and Cost Curves Shifts in Cost Curves Graphically…

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Short-Run Production Costs
Описание слайда:
Short-Run Production Costs

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Long-run
In the long‑run, all production costs are variable, i.e., long-run costs reflect changes in plant size and industry size can be changed (expand or contract).

Can change inputs and plant size.
Описание слайда:
Long-run In the long‑run, all production costs are variable, i.e., long-run costs reflect changes in plant size and industry size can be changed (expand or contract). Can change inputs and plant size.

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Economies of Scale
a.k.a. Economies of mass production
As plant size increases, a number of factors will for a time lead to lower average costs of production.
Labor Specialization
Managerial Specialization
Efficient Capital
Other Factors
Описание слайда:
Economies of Scale a.k.a. Economies of mass production As plant size increases, a number of factors will for a time lead to lower average costs of production. Labor Specialization Managerial Specialization Efficient Capital Other Factors

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Diseconomies of Scale
Over time, thee expansion of a firm may lead to diseconomies of scale and therefore higher average total costs.
Cause – difficulty of efficiency controlling & coordinating a firm’s operations as it becomes large.
Описание слайда:
Diseconomies of Scale Over time, thee expansion of a firm may lead to diseconomies of scale and therefore higher average total costs. Cause – difficulty of efficiency controlling & coordinating a firm’s operations as it becomes large.

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Economies or diseconomies of scale exist in the long run.
Economies or diseconomies of scale exist in the long run.
1.	Economies of scale or economies of mass production explain the downward sloping part of the long‑run ATC curve, i.e. as plant size increases, long-run ATC decrease.
a.  Labor and managerial specialization is one reason for this.
b.  Ability to purchase and use more efficient capital goods also may explain economies of scale.
C.  Other factors may also be involved, such as design, development, or other “start up” costs such as advertising and “learning by doing
Описание слайда:
Economies or diseconomies of scale exist in the long run. Economies or diseconomies of scale exist in the long run. 1. Economies of scale or economies of mass production explain the downward sloping part of the long‑run ATC curve, i.e. as plant size increases, long-run ATC decrease. a. Labor and managerial specialization is one reason for this. b. Ability to purchase and use more efficient capital goods also may explain economies of scale. C. Other factors may also be involved, such as design, development, or other “start up” costs such as advertising and “learning by doing

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Long-Run Production Costs
Firm Size and Costs
Long-Run Cost Curve
Economies of Scale
Labor Specialization
Managerial Specialization
Efficient Capital
Diseconomies of Scale
Constant Returns to Scale
Описание слайда:
Long-Run Production Costs Firm Size and Costs Long-Run Cost Curve Economies of Scale Labor Specialization Managerial Specialization Efficient Capital Diseconomies of Scale Constant Returns to Scale

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Long-Run Production Costs
Описание слайда:
Long-Run Production Costs

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Long-Run Production Costs
Описание слайда:
Long-Run Production Costs

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Long-Run Production Costs
Описание слайда:
Long-Run Production Costs

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Long-Run Production Costs
Описание слайда:
Long-Run Production Costs

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Long-Run Production Costs
Описание слайда:
Long-Run Production Costs

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Minimum Efficient Scale and Industry Structure
Minimum Efficient Scale (MES)
Natural Monopoly
Applications and Illustrations
Rising Cost of Insurance and Security
Successful Start-Up Firms
The Verson Stamping Machine
The Daily Newspaper
Aircraft and Concrete Plants
Описание слайда:
Minimum Efficient Scale and Industry Structure Minimum Efficient Scale (MES) Natural Monopoly Applications and Illustrations Rising Cost of Insurance and Security Successful Start-Up Firms The Verson Stamping Machine The Daily Newspaper Aircraft and Concrete Plants

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Don’t Cry Over Sunk Costs
Sunk Costs Irrelevant in Decision Making
Once Incurred, They Cannot Be Recovered
Compare Marginal Analysis to Find MC and MB
Previously Incurred Costs Do Not Impact the MB=MC Decision
Sunk Costs Are Irrelevant!
Описание слайда:
Don’t Cry Over Sunk Costs Sunk Costs Irrelevant in Decision Making Once Incurred, They Cannot Be Recovered Compare Marginal Analysis to Find MC and MB Previously Incurred Costs Do Not Impact the MB=MC Decision Sunk Costs Are Irrelevant!

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End Chapter 20
Описание слайда:
End Chapter 20



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