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“Returning of Nokia to the global market of the mobile industry”

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Introduction

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What do we know about its situation? Cooperation between Nokia and Microsoft -August 12, 2009 In 2011 ,77.3 million mobile phones sold. In 2010 ,100.3 million such devices sold. In 2011, 3,500 jobs were cut, including the closure of a plant in Romania. By the end of 2012 10,000 employees were laid off. Nokia is slow to respond to other companies, such as Samsung, Apple.

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What can we say about the company’s inner and outer structure?

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Five Force model

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PESTEL analysis POLITICAL: -Finland is refused to give any financial support -Lack of government support -Absence of political authority -To understand and view rules and sides that are established in India; ECONOMICAL: - Economical commotions in Europa - Zooming Chinese trade; -The lack of financial resources -Hasn’t any opportunities for doing investigation and development -Deficiency of financial resource; SOCIAL/CULTURAL: -Assimilation of devices -Whatsapp or Instagram, operating system as IOS and Android; -Apple;

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PESTEL analysis Technological factors: - Competitors with the latest mobile phones - Update the nature of their devices -In 2013, Nokia with Microsoft- original applications in its advanced cameras. Environmental factors: - Corporate social responsibility and convenient products - Advanced cells use lithium batteries Legal factors: - They outsource their products. - An emergency plan. - The correct rights to copy its desings

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Solution Marketing Modeling the future, and in the framework of new marketing technologies Generate a new idea and create a new, unique market

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Solution 1) Reduced fragmentation and overall workload 2) Encouraging engineers and developers to implement their ideas 3) The involvement of third-party companies 4) Focus on customers interests