🗊CRISP CARDBOARD Your Subtitle Goes Here

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CRISP CARDBOARD
Your Subtitle Goes Here
Описание слайда:
CRISP CARDBOARD Your Subtitle Goes Here

Слайд 2





International marketing-the marketing of goods and services in two or more countries.
Описание слайда:
International marketing-the marketing of goods and services in two or more countries.

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Indirect export
Exportes use an intermediary, such as an export agent, to deal with buyers in the overseas market.

Direct export
Companies handle their own exports, for example by setting up overseas offices.
Описание слайда:
Indirect export Exportes use an intermediary, such as an export agent, to deal with buyers in the overseas market. Direct export Companies handle their own exports, for example by setting up overseas offices.

Слайд 4






Licensing
Companies sell the rights to use a manufacturing process, trademark or patent for a fee or royalty.
Описание слайда:
Licensing Companies sell the rights to use a manufacturing process, trademark or patent for a fee or royalty.

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Joint ventures
Two companies, for example an overseas firm and a local one, may work together  to develop a particular market.
Описание слайда:
Joint ventures Two companies, for example an overseas firm and a local one, may work together to develop a particular market.

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Direct investment
The company buys a local firm, or sets up its own manufacturing subsidiories.
Описание слайда:
Direct investment The company buys a local firm, or sets up its own manufacturing subsidiories.



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