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Globalization goes in circles: Hybridities East-West Bondareva E.

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Three major approaches to globalization and culture

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Hybridization Hybridization is ‘the way in which forms become separated from existing practices and recombine with new forms in new practices'

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Why study hybridities East-West? the need to overcome Eurocentrism and develop a polycentric perspective on world history (Giddens’ view that globalization is ‘a consequence of western modernity’) to shed light on the contemporary ‘rise of Asia’. If this is not merely a rise but a comeback a matter of deepening our understanding of globalization, viewed not just from a western viewpoint but, indeed, from global viewpoints. Globalization thinking should be global. uncovering the layers in East-West relations and looking beyond present times contributes to a sophisticated take on hybridity.

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Phases of globalization * In economics the new international division of labor (NIDL) is an outcome of globalization. The term was coined by theorists seeking to explain the spatial shift of manufacturing industries from advanced capitalist countries to developing countries