🗊Презентация Case study analysis Ben & Jerry’s

Case study analysis Ben & Jerry’s Discuss the following questions & prepare the analysis so that you can present them in class Summary on the case (what is happening, which challenges does the protagonist face) Describe the Industry’s dominant economic features Describe competitive forces with the help of Porters 5-forces analysis Describe the forces which are driving industry change Prepare a strategic group map - what market positions do rival occupy – how strong are they? What are the strategic moves you expect competition to make next? Analyze Ben & Jerry’s financials SWOT for Ben & Jerry’s based on previous analysis Discussion in class ….