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Слайды и текст этой презентации

Слайд 1


Branding
Описание слайда:
Branding

Слайд 2


What is branding?
Описание слайда:
What is branding?

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History of branding Branding was actively applied in the Middle Ages when shop handicraftsmen marked the goods with special brand
Описание слайда:
History of branding Branding was actively applied in the Middle Ages when shop handicraftsmen marked the goods with special brand

Слайд 4


Branding — is the main task of any large company Creation and advance of a brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions
Описание слайда:
Branding — is the main task of any large company Creation and advance of a brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions

Слайд 5


Brand creation & Brand advance
Описание слайда:
Brand creation & Brand advance

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Development of a brand
Описание слайда:
Development of a brand

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Branding tools: Creation of a product concept
Описание слайда:
Branding tools: Creation of a product concept

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Branding tools: Creation of an advertising concept An advertising concept - the basis of the idea of ​​branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.
Описание слайда:
Branding tools: Creation of an advertising concept An advertising concept - the basis of the idea of ​​branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.

Слайд 9


Branding tools: Creation of marketing communications Marketing communications mean the process of transfer of information about the target audience products
Описание слайда:
Branding tools: Creation of marketing communications Marketing communications mean the process of transfer of information about the target audience products

Слайд 10


What is brandbook? Brandbook is the integral, intracorporate edition focused on employees of the company
Описание слайда:
What is brandbook? Brandbook is the integral, intracorporate edition focused on employees of the company

Слайд 11


Structure Elements of brandbook: Detailed description of the logotype All cores and firm complementary colors. Every possible variations of the logo. Documentation structure. Firm font of the company. The business documentation. Souvenir production of firm. Every possible images (photos, design).
Описание слайда:
Structure Elements of brandbook: Detailed description of the logotype All cores and firm complementary colors. Every possible variations of the logo. Documentation structure. Firm font of the company. The business documentation. Souvenir production of firm. Every possible images (photos, design).

Слайд 12


Thank you for attention!
Описание слайда:
Thank you for attention!

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