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World informational sources  ADVERTISING, слайд №1World informational sources  ADVERTISING, слайд №2World informational sources  ADVERTISING, слайд №3World informational sources  ADVERTISING, слайд №4World informational sources  ADVERTISING, слайд №5World informational sources  ADVERTISING, слайд №6World informational sources  ADVERTISING, слайд №7World informational sources  ADVERTISING, слайд №8World informational sources  ADVERTISING, слайд №9World informational sources  ADVERTISING, слайд №10World informational sources  ADVERTISING, слайд №11World informational sources  ADVERTISING, слайд №12World informational sources  ADVERTISING, слайд №13World informational sources  ADVERTISING, слайд №14World informational sources  ADVERTISING, слайд №15World informational sources  ADVERTISING, слайд №16World informational sources  ADVERTISING, слайд №17

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World informational sources
ADVERTISING
Описание слайда:
World informational sources ADVERTISING

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   Advertising is a sort of informational sources used to encourage an audience to continue or take some new action. 
   Advertising is a sort of informational sources used to encourage an audience to continue or take some new action. 
   May be considered as a form of communication.
Описание слайда:
Advertising is a sort of informational sources used to encourage an audience to continue or take some new action. Advertising is a sort of informational sources used to encourage an audience to continue or take some new action. May be considered as a form of communication.

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Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.
Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.
Описание слайда:
Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.

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World informational sources  ADVERTISING, слайд №5
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Television advertising / Music in advertising
TV networks charge for commercial airtime during popular TV events.
Описание слайда:
Television advertising / Music in advertising TV networks charge for commercial airtime during popular TV events.

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Virtual advertisements may be inserted into regular television programming through computer graphics. virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events.
Virtual advertisements may be inserted into regular television programming through computer graphics. virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events.
Описание слайда:
Virtual advertisements may be inserted into regular television programming through computer graphics. virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events. Virtual advertisements may be inserted into regular television programming through computer graphics. virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events.

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Infomercials
An infomercial is a long-format television commercial, typically five minutes or longer. Infomercials describe, display, and often demonstrate products and their features.
Описание слайда:
Infomercials An infomercial is a long-format television commercial, typically five minutes or longer. Infomercials describe, display, and often demonstrate products and their features.

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Radio advertising
 Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device.
Описание слайда:
Radio advertising Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device.

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Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Examples of online advertising include Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Описание слайда:
Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

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Product placements
Covert advertising is when a product or brand is embedded in entertainment and media.
For example, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.
Описание слайда:
Product placements Covert advertising is when a product or brand is embedded in entertainment and media. For example, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.

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Press advertising
Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.
Описание слайда:
Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.

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Billboard advertising
Billboard advertising
Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and traffic.
Описание слайда:
Billboard advertising Billboard advertising Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and traffic.

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Coffee cup advertising
Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia.
Описание слайда:
Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia.

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Street advertising
This type of advertising creates outdoor advertising on street furniture. The media became an effective tool for getting brand messages out into public spaces.
Описание слайда:
Street advertising This type of advertising creates outdoor advertising on street furniture. The media became an effective tool for getting brand messages out into public spaces.

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Celebrity branding
This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.
Описание слайда:
Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.

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The purpose of advertising – to convey  information from the advertiser's message to the target audience.
The purpose of advertising – to convey  information from the advertiser's message to the target audience.

The task of advertising – to induce the target audience to action (the choice of goods or services, implementation of purchase, etc.).
Описание слайда:
The purpose of advertising – to convey information from the advertiser's message to the target audience. The purpose of advertising – to convey information from the advertiser's message to the target audience. The task of advertising – to induce the target audience to action (the choice of goods or services, implementation of purchase, etc.).



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