🗊Презентация Volkswagen company

Volkswagen case Done by Siliutina Daria 156 group, Management

Content

Methodology Analysis research data Content analysis Case analysis

Volkswagen brands

Volkswagen company 1937 – founded by German Labour Front; Wolfsburg, Germany. Volkswagen Group (flagship marque) – the largest automaker by worldwide sales in 2016. Volkswagen Group of America, Inc – a branch, wholly owned subsidiary of Volkswagen AG.

Volkswagen stakeholders Key stakeholders are customers and employees. Markets: - North America - Europe - Asia-Pacific region - South America

The “Diesel Dupe” case September, 2015 – the Environmental Protection Agency (EPA) found a “defeat device” in diesel engines that could change the performance in case being tested. 482,000 cars in the US; 11 mln cars worldwide; November, 2015 – Volkswagen found irregularities in tests to measure carbon dioxide emission levels. “Defeat device” hid up to 40 times nitrogen oxide pollutants above allowed in US.

Why did it happen?

Recommendations

References Volkswagen. Annual report 2016 [Text] // Volkswagen Group. – 2016 Darden ideas to action. VW emissions and the 3 factors that drive ethical breakdown [Electronic resource] // Luann J. Lynch : [website]. – URL : https://ideas.darden.virginia.edu/2016/10/vw-emissions-and-the-3-factors-that-drive-ethical-breakdown/ (visited 08.09.2017) The Economist. What really happened at VW [Electronic resource] // Jack Ewing : [website]. – URL : https://www.economist.com/news/books-and-arts/21722818-why-emissions-scandal-still-hangs-over-german-carmaker-what-really-happened-vw (visited 08.09.2017) BBC News. Volkswagen: The scandal explained [Electronic resource] // Russel Hotten : [website]. – URL : http://www.bbc.com/news/business-34324772 (visited 09.09. 2017) The Kansas city star. VW scandal a case study in bad corporate ethics [Electronic resource] // The Kansas city star : [website]. – URL : http://www.kansascity.com/opinion/editorials/article87287037.html (visited 08.09.2017) Forbes. Volkswagen and the failure of corporate Social Responsibility [Electronic resource] // Enrique Dans : [website]. – URL : https://www.forbes.com/sites/enriquedans/2015/09/27/volkswagen-and-the-failure-of-corporate-social-responsibility/#53093e6d4405 (visited 09.09.2017)