🗊Презентация Chapter 9. E-commerce: digital markets, digital goods

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Chapter 9. E-commerce: digital markets, digital goods, слайд №1Chapter 9. E-commerce: digital markets, digital goods, слайд №2Chapter 9. E-commerce: digital markets, digital goods, слайд №3Chapter 9. E-commerce: digital markets, digital goods, слайд №4Chapter 9. E-commerce: digital markets, digital goods, слайд №5Chapter 9. E-commerce: digital markets, digital goods, слайд №6Chapter 9. E-commerce: digital markets, digital goods, слайд №7Chapter 9. E-commerce: digital markets, digital goods, слайд №8Chapter 9. E-commerce: digital markets, digital goods, слайд №9Chapter 9. E-commerce: digital markets, digital goods, слайд №10Chapter 9. E-commerce: digital markets, digital goods, слайд №11Chapter 9. E-commerce: digital markets, digital goods, слайд №12Chapter 9. E-commerce: digital markets, digital goods, слайд №13Chapter 9. E-commerce: digital markets, digital goods, слайд №14Chapter 9. E-commerce: digital markets, digital goods, слайд №15Chapter 9. E-commerce: digital markets, digital goods, слайд №16Chapter 9. E-commerce: digital markets, digital goods, слайд №17Chapter 9. E-commerce: digital markets, digital goods, слайд №18Chapter 9. E-commerce: digital markets, digital goods, слайд №19Chapter 9. E-commerce: digital markets, digital goods, слайд №20Chapter 9. E-commerce: digital markets, digital goods, слайд №21Chapter 9. E-commerce: digital markets, digital goods, слайд №22Chapter 9. E-commerce: digital markets, digital goods, слайд №23Chapter 9. E-commerce: digital markets, digital goods, слайд №24Chapter 9. E-commerce: digital markets, digital goods, слайд №25Chapter 9. E-commerce: digital markets, digital goods, слайд №26Chapter 9. E-commerce: digital markets, digital goods, слайд №27Chapter 9. E-commerce: digital markets, digital goods, слайд №28Chapter 9. E-commerce: digital markets, digital goods, слайд №29Chapter 9. E-commerce: digital markets, digital goods, слайд №30Chapter 9. E-commerce: digital markets, digital goods, слайд №31Chapter 9. E-commerce: digital markets, digital goods, слайд №32Chapter 9. E-commerce: digital markets, digital goods, слайд №33Chapter 9. E-commerce: digital markets, digital goods, слайд №34Chapter 9. E-commerce: digital markets, digital goods, слайд №35Chapter 9. E-commerce: digital markets, digital goods, слайд №36Chapter 9. E-commerce: digital markets, digital goods, слайд №37Chapter 9. E-commerce: digital markets, digital goods, слайд №38Chapter 9. E-commerce: digital markets, digital goods, слайд №39Chapter 9. E-commerce: digital markets, digital goods, слайд №40Chapter 9. E-commerce: digital markets, digital goods, слайд №41Chapter 9. E-commerce: digital markets, digital goods, слайд №42Chapter 9. E-commerce: digital markets, digital goods, слайд №43Chapter 9. E-commerce: digital markets, digital goods, слайд №44Chapter 9. E-commerce: digital markets, digital goods, слайд №45Chapter 9. E-commerce: digital markets, digital goods, слайд №46
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Chapter 9. E-commerce: digital markets, digital goods, слайд №1
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Problem: Competing with other business models utilizing social and local commerce in group couponing Problem: Competing with other business models utilizing social and local commerce in group couponing Solution? Scale: Get big quick to build a brand to prevent competitors from finding audience
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Problem: Competing with other business models utilizing social and local commerce in group couponing Problem: Competing with other business models utilizing social and local commerce in group couponing Solution? Scale: Get big quick to build a brand to prevent competitors from finding audience

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Groupon offers subscribers daily deals from local merchants Groupon offers subscribers daily deals from local merchants The catch: A group of 25 has to purchase the coupon Coupon is typically 50% off; Groupon receives 50% of remaining revenue Demonstrates use of social networking technologies in generating new business models Illustrates the difficulties many social networking sites have in showing a profit or monetizing
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Groupon offers subscribers daily deals from local merchants Groupon offers subscribers daily deals from local merchants The catch: A group of 25 has to purchase the coupon Coupon is typically 50% off; Groupon receives 50% of remaining revenue Demonstrates use of social networking technologies in generating new business models Illustrates the difficulties many social networking sites have in showing a profit or monetizing

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