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Problem: Competing with other business...
Groupon offers subscribers daily deals from...
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Problem: Competing with other business models utilizing social and local commerce in group couponing Problem: Competing with other business models utilizing social and local commerce in group couponing Solution? Scale: Get big quick to build a brand to prevent competitors from finding audience

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Groupon offers subscribers daily deals from local merchants Groupon offers subscribers daily deals from local merchants The catch: A group of 25 has to purchase the coupon Coupon is typically 50% off; Groupon receives 50% of remaining revenue Demonstrates use of social networking technologies in generating new business models Illustrates the difficulties many social networking sites have in showing a profit or monetizing