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VALUES IN AMERICAN CULTURE

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PERSONAL CONTROL OVER THE ENVIRONMENT. People can/should control nature, their own environment and destiny. The future is not left to fate. Result: An energetic, goal-oriented society.

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CHANGE / MOBILITY. Change is seen as positive and good. This means progress, improvement and growth. Result: An established transient society geographically, economically and socially.

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TIME AND ITS IMPORTANCE. Time is valuable - achievement of goals depends on the productive use of time. Result: An efficient and progressive society often at the expense of interpersonal relationships.

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EQUALITY / EGALITARIANISM. People have equal opportunities; people are important as individuals, for who they are, not from which family they come. Result: A society where little deference is shown or status is acknowledged.

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INDIVIDUALISM, INDEPENDENCE AND PRIVACY. People are seen as separate individuals (not group members) with individual needs. People need time to be alone and to be themselves. Result: Americans may be seen as self-centered and sometimes isolated and lonely.

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COMPETITION AND FREE ENTERPRISE. Americans believe competition brings out the best in people and free enterprise leads to progress and produces success Result: Competition is emphasized over cooperation.

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FUTURE ORIENTATION / OPTIMISM. Americans believe that, regardless of past or present, the future will be better and happier. Result: Americans place less value on past events and constantly look ahead to tomorrow.

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ACTION AND WORK ORIENTATION. Americans believe that work is morally right; that it is immoral to waste time. Result: There is more emphasis on "doing" rather than "being". This is a no-nonsense attitude toward life.

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INFORMALITY. Americans believe that formality is "un-American" and a show of arrogance and superiority. Result: A casual, egalitarian attitude between people is more accepted.

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DIRECTNESS / OPENNESS / HONESTY. One can only trust people who "look you in the eye" and "tell it like it is". Truth is a function of reality not of circumstance. Result: People tend to tell the "truth" and not worry about saving the other person's "face" or "honor".

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PRACTICALITY / EFFICIENCY. Practicality is usually the most important consideration when decisions are to be made. Result: Americans place less emphasis on the subjective, aesthetic, emotional or consensual decisions.

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MATERIALISM / ACQUISITIVENESS. Material goods are seen as the just rewards of hard-work, the evidence of "God's favor." Result: Americans are seen as caring more for things than people or relationships.